Why I Do What I Do: The Day I Saw Plastic Bags on Little Hands

Oct26th 2026

Outdoor play is a right of childhood. Snowball fights, sled runs, snow forts that take all afternoon and collapse in a minute. That’s where kids learn to be brave, curious and a little bit wild. And to do it, they need gear that actually works.

When I was just starting out on this adventure, I was learning everything I could about design and manufacturing, and quietly wondering if this was the right path. I’m a change-the-world kind of girl. Gloves and mittens? I wasn’t sure they were going to improve millions of lives.

Then came a huge snowfall.

The Moment Everything Changed

I was driving through the neighborhood the morning after the storm and saw a group of kids playing in a front yard, laughing, rolling in the snow… with plastic bags over their hands.

My heart fell.

And honestly? I understood that mom completely. Kids’ gloves can be pricey. The right size is hard to find in the store, and even harder to get onto squirmy little hands. And when your kids are begging to go out in the first big snow, you do what you can.

But frostbite happens fast. Wet, cold hands aren’t just uncomfortable, they’re a real danger.

That’s when I knew. Outdoor play is every child’s right. Keeping their hands safe while they do it? That’s a change-the-world product.

What I Set Out to Make

I made myself a promise. Our gloves would be:

  1. Affordable, so every family can say yes to the snow day.
  2. High quality, warm and dry even after hours outside.
  3. Easy to put on, because no parent should need a wrestling match before recess.
  4. Built to actually work, for real kids who play hard.

It took years of research, testing and more pairs of tiny hands than I can count. But I’m proud to say we did it.

The Messages That Make It All Worth It

Every winter, parents write to me. They tell me their kids played outside all day and came in with warm, dry hands. Some send photos of rosy faces and snowy mittens. I save every one.

Sometimes changing the world doesn’t look like a flying car.

Sometimes it looks like a kid coming inside with red cheeks, a big smile, and warm hands.

Here’s to a winter full of snow days. 💙